Job Summary: Responsible for coordinating outreach to patients, community physicians and social media.
Responsibilities:
- In coordination with SB Administrative Services liaison, visits community physicians on regular basis to build relationships and deliver collateral and ensure communication of patient reports from NSC physicians.
- Provides administrative support for practice events..
- Tracks all patients generated by outreach and social media programs and tracks ROI on programs.
- Develop marketing strategy focused on community outreach
- Maintain list of PCP/ referring MDs within 20 mile radius of main and satellite offices
- Manage referring relationships by providing updated business cards, new MD/ APP/ service announcements, coordinating meet and greets, etc.
- Work with marketing/communications team regarding media outreach
- Ensure information on the practice's website and other sites related to the practice are current and up-to-date
- Manage updates/ edits to the medical practice's email distribution groups
- Develop content and distribute the practice's monthly newsletter
- Run bi-weekly marketing meeting to review and discuss content with management
- Develop flyers, posters, and materials related to policy, announcements, etc. while working with corporate marketing team to review/oversee final work.
- Run referring provider reports and develop summary to be reviewed with Leadership team
- Develop content for the medical practice's social media platforms
- Develop metrics and adjust content to align with more effective communicative strategies
- Work with management team to review and assess patient experience feedback
- Collate positive experiences and share with administration and practice management teams
- Coordinate with corporate marketing regarding nurse appreciation week, administrative appreciation week, provider and APP appreciation week, etc.
- Other duties as assigned.